Upcoming trend this Christmas, buy a cake of a brand and busk in the charms of stars and get a present as well.
It is noticed that many bakery marketers in Korea this year are using the ’star+present’ strategy to get their customers during Christmas.
Will this actually work?
We look at the different ’star+present’ Christmas marketing this year:
2NE1 for Baskin Robbins with the penguin hat
2PM for Paris Baguette and the bear hat
KARA for Crown Bakery and the Rudolph scarf
Goo HyeSun and Rain for Tous Les Jours, with the stuff polar bear
And there is also Lee MinHo with the bear hat for Dunkin Donuts
cred:http://sookyeong.wordpress.com/
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